Is Brand Management a good Career option?


I am very curious about a Career in Brand Management. Unfortunately, it is very difficult to find information about What Brand Management actually is. Most pages on the internet just talk about How to get into Brand Management. In my quest to learn more about a Career in Brand Management, I found this amazing page: https://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/english

Smriti Ahuja's perspective!

Smriti Ahuja has 2 years & 1 month of professional experience in Brand Management. Smriti Ahuja has worked in Brand Management as Founder in Blue Letter. In Smriti Ahuja's own words, this is how Smriti Ahuja got into Brand Management: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."

Career Video on Brand Management

In a video, Smriti Ahuja has talked about various aspects of a Career in Brand Management. Smriti Ahuja started by explaining Brand Management as: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc." I watched the full video and I absolutely loved it.


We all know that only 10% of what is taught in Brand Management is actually used in real life. The education section of the video clearly explained what is the 10% needed in Brand Management. Smriti Ahuja touches upon these in the Education section of the Video:
  • Strategic Planning
  • Research Management
  • Financial Planning
  • Designing
  • Tools of Marketing
Skills are the most important factor determining success in a particular Career.
Smriti Ahuja then explains why these Skills are essential for a Career in Brand Management:
  • Communication
  • Industry Exposure
  • Learning Attitude
  • Administration
It is important to get an understanding of the Positives of this Career.
Smriti Ahuja believes that the following are some of the Positives of a Career in Brand Management:
  • Meeting People
  • Exposure to Various Industries
  • Learning to be Patient
  • Wide Scope
Challenges define a Career as much as the Positives of the same.
And, Smriti Ahuja believes that one needs to prepare for following Challenges of a Career in Brand Management:
  • Convincing Clients

In the final section of the video Smriti Ahuja talks about How a day goes in a Career in Brand Management. This video is by far the best video on a Career in Brand Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20170905-0001

Career Counseling 2.0

Having gained so much from a professional perspective on a Career in Brand Management, I wanted to learn about other Careers on LifePage. LifePage has the most comprehensive Career List. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage has made a science of Career Counseling. Its awareness focussed approach is much more practical and action-oriented rather than absolutely any other Career platform. I suggest you learn more about them on: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:


Information about other Career Options

I also looked out for more information about other Career options and found these great articles:



Interesting Career Articles

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Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates: http://www.aka.net.in

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